Proposed Strategy to Address

Question: Write an essay onProposed strategy to address through the communication audit. Answer: From the company profile, it can be seen that DHL is presented in more than 220 countries internationally and the number of the employees are more than 340,000. Therefore, it can be said that lack of proper communication is one of the major issues and this part is required to revise through proper communication audit. These lacks of communication among these huge employees affect the operation activities and thus it is required to fix this issue on an early basis through effective communication audit (Dhl.com.au 2016). Rationale for conducting communication audit Ruck and Welch (2012) have stated that organizational communication audit targets to segregate as well as promote recent developments in the places of communication. It has already been seen that the employees of DHL get affected because of improper communication and the communication audit would be effective in the areas of delivering the messages to the employees, style of communication along with openness and honesty, rewards and punishment. It can be stated that communication audit evaluates what works for the organization and what does not and based on this analysis, communication audit is conducted. Scope of the audit It has been seen that the communication audit assists an organization to communicate better and whether the organization has been growing continuously and modifying with changed business nature, the communication audit is highly helpful as well as scope. This audit might help in enhancing the communication system among the employees and thus this audit is required to conduct. This audit recognizes the people who create the messages and information being communicated (Yato et al. 2012). Moreover, this critically looks at the several methods of communication along with pinpointing problem areas as well as recognizing success. Considering the nature of issue in DHL, it can be stated that audit is required to make in internal case, as the employees have been suffering from improper communication inside the organization (Downs and Adrian 2012). Purpose of the communication audit Odiorne (2012) has stated that a strategic communication audit is one of the most systematic assessments in both the formal and the informal way of the organizational capacity. Due to huge number of employees in the organization, internal analysis is required to make and it is expected that this audit might help the company to deal with the addressed situation in DHL. However, it can be stated that strategic communication audit has both evaluation and the formative value. References Dhl.com.au, 2016.DHL | Australia | English. [online] Dhl.com.au. Available at: https://www.dhl.com.au/en.html [Accessed 18 May 2016]. Downs, C.W. and Adrian, A.D., 2012.Assessing organizational communication: Strategic communication audits. Guilford Press. Odiorne, G.S., 2012. An application of the communications audit.Personnel Psychology,7(2), pp.235-243. Ruck, K. and Welch, M., 2012. Valuing internal communication; management and employee perspectives.Public Relations Review,38(2), pp.294-302. Yato, A., Kaji, T., Fujishiro, T., Hashimoto, Y. and Hoshino, K., 2012.Communications audit support system. U.S. Patent Application 11/984,676.