Grizzly Man Essay

Grizzly Man In Grizzly Manï ¼Å'among the controversy stirred by the behavior of Treadwell, the central idea expressed in the film is that the nature is indeed indifferent and man should not cross the borderline between man and nature. Wild animals are not friends of human. Treadwell put all his heart to the cause of protecting the bears. He repeated in his films for many times that he loved them and he was willing to die for them. He tended to anthropomorphize them like many people do to the dogs and cats, but he forgot they were not those tame pets. He touched bears in a way that seemed to irritate them. He maybe had a belief and confidence that the bears also saw him as their friend and treated him differently. But in fact they didn’t. In the narrator’s opinion, â€Å"the common denominator of the universe is not harmony, hostility and murder.† Treadwell spent 13 years with the bears and he thought it was a wonderful and simpler world, he even wanted to become a bear, but in reality it is a hash world. In those big and ferocious bears’ eyes, they see only food and they never regard him as a friend. The narrator tells this observation at the end:†from all the faces, all the bears that Treadwell ever filmed, I discovered no kinship, no understanding, no mercy. I see only the overwhelming indifference of nature.† There is an ultimate invisible line between bear and human. The line has been respected by native people and the majority of the public. They know it is a very different world from the one where human lives. â€Å"when you cross the line, you pay the price.† the curator of the Kodiaks Alutiiq Museum mentioned this principle that has been strictly observed for 7000 years. He doesn’t agree with Treadwell’s behavior of staying too intimately with bears. He believes that â€Å"he has crossed the invisible boundary†, that is, the line which has been mentioned above. So even if Treadwell was repeatedly declaring that his main purpose was to protect bears from poachers, he didn’t realize that his behavior was another kind of invasion of their habitat and he was doing a lot of damage to them. He got close to those bears crazily and in un undue way. He violated the reasonable rule of the park that one should maintain at least 100 yards of distance from the bears. He lived with them and tried to make the bears get used to the existence of human, which was very dangerous for bears, and so on. As the narrator says in the movie, the best protection for the animals is that of their habitat. Any action of protecting animals by invading their habitat is not persuasive and of course can’t do any good to them. Like Treadwell, during his 13 years, he didn’t give bears any practical protection except serving them a delicious dinner with his and his girlfriend’s bodies. Life of Pi The view presented in this movie is that human and ferocious animals can co-exist peacefully if human can meet the survival needs of the animals and nature can give human hope and direction to survive. Darwin’s theory—the survival of the fittest, emphasizes the fierce and somewhat ruthless struggle of survival among the species and the individuals. It is indeed true in most cases. But in Life of Pi, it describes a picture of human and animal’s co-existence in a more harmonious way and proves that their struggle and contradiction are not so irreconcilable. In this movie, Pi was taught at his childhood by his father, that the animals, esp, the tiger, etc are not his friends. So at the first of the drift, Pi didn’t intend to co-exist with the tiger. He had had the chance to kill it. But his virtuous nature didn’t allow himself to do so. So he made the final decision to co-exist with this ferocious animal. He supplied the tiger with food and fresh water to survive so that he himself would not become the dinner of it. The threat to each other and the certain kind of peaceful co-existence helped them persevere to be saved at last. Even Pi himself admitt ed that â€Å"the fear of Richard Parker kept me alert. I wouldn’t survive without Richard Parker.† Human actually should be grateful to nature. Nature provides them with the animals living in it and therefore sustains human’s life. In the movie, nature is indifferent by the storm which caused the disaster of the ship’s sink and took away so many people’s lives. But on the other side, during the hopeless drift on the sea, nature also gave them food in the sea. It led him to the island when Pi had already lost his hope for survival, which made him regain the hope for life. Nature gave these seemingly coincidences to make for Pi’s survival from this disaster. Which kind of view do you agree with? Comparing two different views presented in these two movies, the former is more persuasive and reasonable. Handling the relations between human and nature, people should always remember that nature is indeed indifferent and keep a proper distance away from nature, especially the animals. Any human action which interferes with their natural life in an undue way will surely provoke the revenge of nature and pay a price for what they do. Guess of teacher’s view Teacher may agree that nature is indifferent but to some extent human and can get along well with each other unless both of them don’t cross the borderline and do harm to the other. Because America is a country which pays much attention to environment protection. They don’t encourage too much intimacy with nature for they know the ruthless and indifferent nature, so they do a good job in establishing the wildlife reserves. But on the other hand, they love to be close to nature.

Mary Shelly’s Frankenstein Essay

   The director has made it clear to the audience that the film will be about life and death by having a statue of Jesus almost toppling over, next to a large figure of the grim reaper representing death. When Frankenstein is digging the grave up, he throws dirt over the statue, perhaps representing how he has no respect for death. The props and costumes are used reflect the setting and atmosphere. Dr. Frankenstein’s clothes differ from the rest of the cast, wearing a cravat and white shirt; the director may have done this to represent his higher status in society, compared to the mourners or Frankenstein’s hunchback assistant. In Branagh’s film the costumes are all very similar, they play no major part in the first four minutes studied. However they help to keep in with the mono colour of the ice and pale faces. These bland colours create a stark and dramatic contrast to the bright red blood which comes on screen when the monster’s hand dramatically appears. The make up worn by the characters in Whale’s film is heavy, pronounced and very theatrical; designed so that people in the theatre could see the faces from far away, but on camera it looks exaggerated and over the top. Branagh has used make-up subtly and realistically, creating red cheeks to show cold conditions alongside messy hair and unshaven faces to represent the length of time since the characters have been near civilization. Whale’s theatrical past suggests why all the facial expressions and movements are prominent and exaggerated. Although Branagh also has a distinguished history in theatre, Whale was working in the beginnings of Hollywood when cinema was portrayed much like theatre on screen. In the first close ups of Fritz and Frankenstein they are both wide-eyed which connotes stereotypical mad scientists and both characters creep around the graveyard with dramatic stage whispers. The facial expressions and emotions in Branagh’s Frankenstein are far less obvious and it is due to this fact that there is a lot more change in emotion over a short space of time. During a few minutes, the expressions of one character changed from fear, to pride, to concentration and then anger. This emotion change is slightly exaggerated to let the audience engage and empathize with the characters. One way that Branagh lets the audience use their imagination is by his use of positioning within the frame. Most shots are very closely cropped to the faces so that we can see expressions clearly. However, when the monster was killing the dogs, Branagh cleverly clipped the shots so that the suspense could be continued and prolonged. This method of positioning is a big contrast to Whale’s. Most of the shots in his version are mid or long and there are very few point-of-view or close ups. This is partly due to the lack of technology and experience. Branagh may have used more adventurous and interesting angles but he has had 60 years of Hollywood to look back on; Whale was at a huge disadvantage in this respect and this should of course be considered when deciding who is the better director. Whale did try and be adventurous in some respects: he used an effective high angle shot towards the end of the four minutes, it showed Fritz and Frankenstein walking towards the gallows, which heightened the feeling of a change of setting, and it clearly showed the rocky landscape, which also increased the sense of fear. Whale has placed the characters so that they were very central within the frame. The camera sticks to the action and follows it, much like if one were watching a play, a method most probably influenced by Whale’s history in theatrical directing. Branagh’s editing is a great deal faster than Whale’s so this gives him more scope to change the camera angles. However, the reason for this difference in speed could be down to the settings of the expositions, not effectiveness of directing. Branagh’s film begins in a chaotic storm with lots of action, whereas Whale tries to connote sense of fear and slow eeriness. Branagh tries to create an emotional impact and takes it for granted that the audience will understand and follow the action, whereas Whale’s style is more conventional and his editing is used for practical purposes and to see the setting and to follow the action. As an audience in the 20 and 21st century, we are so used to the conventional shock tactics, that we fail to take into account their effect in older films, such as Whale’s Frankenstein. Although aspects of Whale’s production may seem dated to today’s audience, there’s an atmosphere present that would be hard to re-create, even with technological advances. Kenneth Branagh’s Frankenstein, for all its use of modern technology, lacks the atmospheric build up that Whale’s seems to have. Whale’s film is more like the nineteenth century novel; his style suits the slow unveiling of narrative, as in the book, whereas Branagh conveys a sense of action and fast moving suspense to satisfy the ever-demanding audience. The fast moving action means that Branagh has not had a chance to build up a sense of fear; everything is over dramatized and with a very fast pace. Although Branagh has indeed created an atmospheric build up, using all the modern technology available, James Whale’s Frankenstein has stood the test of time and, although it was directed 63 years before Branagh’s, has used the most effective techniques available to build up an atmosphere of tension and fear. If an audience of today find Whale’s directing more or equally effective than Branagh’s then imagine how well it would have worked on audiences unaccustomed to this level of horror within a film. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Characteristics of Orientalism Essay Example for Free

Characteristics of Orientalism Essay There are several differences between the Arab and Muslim groups. The actuality is that Arabs are an ethnic group and Muslims are a religious group. A Muslim is a person who practices the Islam religion. In the world, most Muslims are not necessarily Arabs and most Arabs are not necessarily Muslims. â€Å"Orientalism is the simplistic view of the people and history of the Orient, with no recognition of change over time or the diversity within its many cultures† (Schaefer, 2006). This term is a misrepresentation of people from the East by those in the West. One characteristic is stereotyping the difference in religious expression. Discrimination and prejudice are other characteristics of orientalism. For example, the overemphasis of Arab and Muslim women wearing face veils in the media. This is seen as oppressing women but yet the history behind it is not being told. After the 9/11 attacks, the USA Patriot Act, which was passed in October 2001, had specific provisions that condemned discrimination against Arab and Muslim Americans. This act was revised because it had been accused of contributing to the fear within the Arab and Muslim communities. Unfortunately, all policies were not changed in a positive way. The U. S. Department of Justice required all foreign-born Muslim men to report to the Bureau of Citizenship and Immigration Services. They have to be fingerprinted, photographed, and interviewed. There are several things that individuals can do to promote tolerance and reduce prejudice in their towns and cities. One way to achieve this is by treating everyone equally. Another way to reduce prejudice is by educating ourselves about a person’s culture. If we can gain an understanding of an individual’s cultural background, we are opening up our minds to realize that those that we consider â€Å"different† may have similar views. Characteristics of Orientalism. (2018, Oct 13).

HW Essay Example | Topics and Well Written Essays - 1000 words

HW - Essay Example 332). SOX (Sarbanes-Oxley Act) demands the recording of the system used by management in an effort to evaluate its efficiency and announce any errors or weaknesses. This documentation is always subject to auditing requirements that may require constant revision (Natan, p. 333). Lastly, the 1386 regulation California Senate Bill mandates the proper requirements and abilities to be aware of any access to private California resident data by unauthorized parties. Identifying any such breaches requires the business to base its auditing requirements on effective privacy measures (Natan, p. 335). Auditing should include schema, stored procedures or activators, user freedoms, and other DDL changes. From protection, compliance, structure management, and procedural perspectives, these factors are vital collectively (Natan, p. 357). DDL instructions are most likely the most destructive instructions today and allow intruders to compromise any network with absolution from a security point of view. Numerous regulations made organizations and individual data users audit all changes to data configurations from a compliance point of view. Compliance requisites for schema modifications during auditing are frequently the same as the requisites characterized as under structural management and IP administration initiatives. As a result, an external party will be able to maliciously alter, utilize, and roll back schema to its original form. These functions can occur without the authorized user noticing, particularly when the entire process occurred within less than 24 hours (Natan, p. 358) . The DML audit trails discussed in Section 12.9 reveal how one can selectively determine the items and instructions that need auditing. This determination comes about through unsophisticated and rough calculations. More specifically, Ben Natan anticipates DML audit

Construction Essay Example | Topics and Well Written Essays - 250 words

Construction - Essay Example The bridge is designed to carry pedestrians, livestock and vehicles. Short and medium spans are preferred to for this structure. Material commonly used for this type of bridge is wood planks. The bridge is fixed and does not allow any movement. Burr Arch Truss is composed of an arch and several kingpost truss design, fitting well for covered bridges. In the design, the arch bears all loads subjected to the bridge as the truss increases rigidity of the bridge. Although the kingpost can bear all loads, the design improves even balance of dynamic loads traversing the bridge in the span. The design offers a stable structure that supports greater loads than an arch or a truss alone. The truss supports are pinned at the left end while the right end is roller supported. The arch is fixed at both ends making the structure immobile. There are two models of Burr-arch truss; flexible and rigid. The flexible model works on the assumption of pin connections at brace and post ends. Its chords and arch are continuous, with fixed joints. For the rigid model, all joints are fixed. Load limitation of the structure is 44kN. Loads are applied at the midspan of lower chord and transferred to the quarter points of the truss (Journal of Bridge Engineering

Human resource development Essay Example | Topics and Well Written Essays - 1250 words

Human resource development - Essay Example Next, it will be presumed the possible effectiveness and ineffectiveness of E-HRM and finally, the details of appropriateness and inappropriateness of practical E-HRM will be stated. Reul et al. (2004) presume that the essence of E-HRM technology lies with the implementation of E-HRM technology in accordance with the requirements of the organization’s HR business. The purpose of E-HRM can be defined from three perspectives like operational E-HRM, relational E-HRM and transformational E-HRM. Operational E-HRM more specifically relates to functional administrations. In this genre, E-HRM is generally used to do stuff like payrolls which are personal data of employees. For example, today many Australian companies implement Affinity Payroll System, which is convenient for most complicated pay conditions and assimilates wizards and workflow to eliminate manual input. It ensures accuracy and saves time thus helping Australian companies to achieve controllable targets. It also decreases related stress, paperwork and rework. Besides, E-HRM technology supports the relational HRM work like performance, appraisal, recruitment and training. Australian Human Resource I nstitute extensively utilizes e-training and e-learning foundations to prepare employees for maximum business activities. Instead of the regular functioning of human resource department, intranet can be used to implement training and skill learning techniques. Meanwhile, transformational E-HRM strategically manages the transactional activities of HR. With proper development of E-HRM technology, it can be used as a platform to bring about transformational change to enhance the operational functions of HR in business transactions (Foster, 2009). In the future, E-tech can improve HR decision support and distributions transactions of a new business transaction program of Qantas to attain the planned growth and maintain sustainability and

To be determined Research Paper Example | Topics and Well Written Essays - 2000 words

To be determined - Research Paper Example One short story will be used as an example to illustrate the dual existence between the inter and out worlds of different aspects of the Russian society and its ramifications. To conclude, it will be shown that Chekhov had a double role himself. He wrote about the ludicrousy of the upper classes in Tsarist Russian while establishing his own genre of short story writing. In 19th century Russia, Chekhov wrote about Russian society without ever talking about societal issues. It has never been part of Russian culture to complain about the trials and tribulations of society or the government. To judge the Tsar would have meant imprisonment. Folk literature, fairy tales, allegorical tale became part of the culture out of necessity. The need to express dissatisfaction cannot be suppressed. Historically this trend has gone through to the 21rst century. The Industrial Revolution was late in coming to Russia. It had started in Europe in the 18th century. (Nurijand, 2007) With the growth of the industrial revolution in the 19th century, there was a displacement of populations from the rural areas into the cities. (Nurijand, 2007) Populations started social conflicted as social differences became more pronounced. The government was a dictatorial monarchy. Self expression was only allowed under Tsarist terms. Chekhov developed a technique of writing which would be the equivalent of writing a symphony without writing a symphonic poem. He had music without meaning. He wrote where the reader would have to interpret the social and cultural changes which were needed. He developed a new genre of short story. Feelings, thoughts, timbre, and movement are expressed. He was advanced before his time but his existentialism has been used afterwards by such writers as James Joyce, Albert Camus, etc.. In the 19th century, after reading a short story, a reader had questions about himself and society. Many of the societal questions which should have been put on the front page of a newspaper are discretely brought up in his stories for the reader to interpret in the way he sees. In Lady and a Dog, there are many social issues which are addressed. How did the upper class live; what did they do with their time; why were the ladies so suppressed; what was the difference in life in St Petersburg and Moscow? The questions are never ending. Literature has been used in the last two hundred years as a means to express the problems of societies. When society is suppressed, literature is expressed allegorically or through the use of symbolism. It was impossible to explicitly talk about the social problems, but it was possible to write about the socio-psychological condition of man. 19th century literature in France indicated the social unrest of the classes in Paris. Victor Hugo wrote Les Miserables and spoke about such issues as the death penalty. In England, the 19th century showed the social issues of the poor in Charles Dickens' Tale of Two Cities; and the decadency of the r ich with Pride and Prejudice of Jane Austen. In 19th century Russia, Chekhov was confronted about the strict social structure. People could not change easily. They were controlled and judged.. The class structure comprised of 5 distinct and separate groups which was strict and demanding. It wasn't abolished until the Bolshevik Revolution in 1905. "The upper class were the nobility, the landowners (serfdoms) and the capitalists. The middle class were the merchants, tradesmen, civil servants

Exposure to Media Essay Example | Topics and Well Written Essays - 500 words

Exposure to Media - Essay Example However, with the changing time and age, this has become a reality which is difficult to change course, and has lasting impressions on their minds and bodies. Adolescent development is an important subject that needs to be given the consideration that it richly deserves and within the spectrum of the ever-changing youth attitudes, it attains even more mileage for a number of reasons. The readily available films, music, books and videos have actually put the elders in a quandary. They have felt the plunge because exposure to media has become explicit and the issue has become magnanimous. The adolescents have therefore relied more on their environments than their parents and guardians (MacKinnon, 2006). They have felt the pressure from their peers and this has been represented through the different manifestations which they have been getting into time and again. The risk element has become stronger with the passage of time where some adolescents have shown susceptibleness to attitudes and beliefs which are unbecoming of their age and stature. These books and other available materials have made the elders feel wary of them because their young ones know much more than they did at their age (Sebald, 1992). This has put the ball back in their court as far as their raising up domains is concerned. The emphasis has gone directly on how they have been brought up and how their domains have been hijacked by the elders who are indeed their parents and guardians. These adolescents have been exposed to such images which have more or less disturbed the elders. These adolescents believe that their development is being done the right way since they are in line with what the media has been projecting and what they are learning at the end of the day (Kim & Lennon, 2007). What they seem to forget is the fact that the media is giving out wrong and illicit behaviors which these young ones are easily getting hooked on to for a

'Can managers influence the culture of their organizations Discuss Essay

'Can managers influence the culture of their organizations Discuss with reference to at least one example.' - Essay Example Organisational culture can be a source of competitive advantage for a company. Leadership style is one the determinants of organisational culture and it can influence various dimensions of organisational culture. Managers, executives, board of directors and the people who can lead the organisations to achieve the set directions are the leaders and they have potential to influence the culture of organisations. The aim of this essay is to determine whether managers influence the culture of organisations or not, if yes, then how? Early researchers have always been interested to determine the role of managers in organisations. Most of them have studied the impact of organisational culture on effectiveness of managers. Ghiat and Willey conducted a study in which they explored the ineffectiveness of organisations in Algeria as a result of influence of personalities and styles of managers. Their findings depict that effectiveness of managers is determined by the local culture in which organ isation is set (Davies, 1989, pp.26). The competition among the businesses and organisations is increasing and today leaders appear to the major assets for organisations which have the potential to influence the organisations. ... managers) are responsible to shape the culture (Ambler, 2009). It is the influence of the managers on the organisational culture, which makes them the change agents in organisations. Managers face the challenge to determine the most effective culture for organisations and how to effectively change the culture (Baker, 2002). Baker argues that it is the responsibility of managers to ensure the existing culture of organisation relevant to present and future while ensuring some continuity with the past. The example of WMATA shows the importance of a manager in an organisation and what problems an organisation can face when a manager fails to support the organisational culture. Governor of WMATA Board, O’Malley has announced that WMATA is planning to keep Richard Sarles as an interim General Manager/Chief Executive Officer of company rather than permanent GM (Alpert, 2011). Actually the company has been facing cultural issues such as administrative structure of organisation has bec ome very strict, departments do not communicate with each other, skilled change agents are lacking the ability to achieve important tasks and employee turnover has increased. Sarles is the General Manager of company and he has been more involved in making relations with local officials and bodies and he has also launched a track progress report system however, he has been unable to solve the issues which company is facing. Moreover, the culture of company has been transformed into a secretive culture with poor relationships with press. Therefore, company is considering Sarles as an interim manager for a few years because he is already at retirements and company

Park Tea Room Essay Example for Free

Park Tea Room Essay Master â€Å"Hally† Harold is the seventeen year old lead of Athol Fugard’s work, a white boy of South African descent, son of his mentor Sam’s employer. Sam is one of two black waiters employed by his family’s business, the St. George’s Park Tea Room. The focus of the play is of the two men’s mutual educating of the other. The younger of the two, Hally takes great pride in his â€Å"educating† Sam on book knowledge, the things that he has learned in reading or the classroom, whereas the elder Sam spends his days educating Hally on the ways of life and the world, showing him how important it is to take pride in oneself and the things that can be accomplished by your own hands. Hally has been caught in a dastardly position being a young man desperately in search of his place in this world as he rapidly approaches manhood, and being the only son of an immensely racist drunkard in the face of South African apartheid. Hally has found himself stuck between the ideologies of his inadequate father and the teachings of his gifted mentor. He battles himself for both loving and being ashamed of his white South African roots and alcoholic father. This play is about the corrosive power and denunciation of racism, ignorance and hatred in a society where those elements are all that surround you. Hally is a very bright young lad torn by his implied societal position and his loyalties to the man whom he feels has afforded him life’s greatest lessons, a black waiter who works for his father, Sam. Hally is a tortured and tormented soul; even the title of the play denotes the societal position of these individuals-Hally is referred to as Master Harold, a seventeen year old boy while Sam and Willie are grown men referred to as boys. The division between the races is clear, there is no â€Å"distortion of the political significance† (Jordan pp. 461) of the setting in which this work takes place, white is better than black and can in no socially significant way be mixed without ill regard. The only comfort to be found in the underlying premise of this work is the fact that Harold does not initially feed into the views of his father and society. He, in the beginning sees what great things he can learn from these black African men and chooses to err on the opposing side of his father’s views of race relations. It is not until Hally begins to feel trapped and cornered by his father’s impending release from the drunkard ward of the local hospital that he slips into the standard ideology of a white male finding his path during South African apartheid. He turns on his mentor, spits in his face and throws a total tantrum because he has not learned how to deal with all the scrapes and cuts that can come of being a man in this world. The introduction of Hally’s drunkard father back into the home is the unadulterated reason for his abruptly abusive and racist behavior toward â€Å"the boys†. His underlying fear is that he won’t be able to stand up for himself and his true beliefs if his father is present. Deep down I don’t feel that Hally believes himself to be any greater or more important than Sam or Willie but he is aware that society feels him to be superior to these two men and that he has yet to find it within him to give his own personal ideals a voice. He has spent all of his life under foot of one of the most racist men in South Africa, yet in the face of that socially and paternally enforced racism Hally has, for the most part, allowed himself to remain open-minded to the gifts and understandings of others, realizing that everyone has something to offer. His father’s hospital stay afforded Hally the time he needed to reflect on his own thoughts to determine what his outlook on this world would be. He was able to live without the weight of race long enough to become comfortable with himself as an individual and the other individuals surrounding him without regard to race or social standing. Being the intelligent lad that he is, he realizes that his father coming home means a lot for the way that he has been living his life, he is inevitably going to have to make some changes; he will either have to change the way that he views the world and begin fully subscribing to his father’s way of thinking, or he will have to find his own manhood and let his father know how he really feels. Hally is a clay chameleon being molded to fit whatever situation he finds himself in; he harbors an immense amount of disgust and disdain for his father and it is apparent at every turn except when he is speaking to his father. When engaging with the patriarch of his family Hally appears loving, caring and compassionate. He does not allow his hatred for his father’s world views to be seen by the man who gave him life, instead he hunts for the underlying love and respect that a son should have for his father as a man, and harnesses that love long enough to engage in an empathetic exchange. The fact that this young man has named the cycle of life the â€Å"principle of perpetual disappointment† speaks volumes of his outlook on the daily affairs of this world. He feels that having his father present in the home will just complicate the lives of everyone else around without justification; his father is just an impediment of unnecessary worth, a hurdle to be overcome if Hally ever desires to see himself find true happiness. As far as Hally is concerned, where reference is made to life being a dance as discussed in the play, it is his thought that no one knows the moves, no one man has all of the steps in order because no one can fully hear the music; as such the voluntary reality that these men discuss throughout the play could never exist. Just the thought of his father coming home changes Harold for the worse. Even in remembering the night that Sam strapped Harold’s father to his back and carried him home from the bar in the rain or the day that Sam took Harold under his wing and taught him not only to ‘fly a kite’ literally but symbolically by spreading his wings as a man and learning to fly on his own. The kite was merely a symbol to teach Harold how important it is to find his own way in this world, not to follow his father’s mind or anyone else’s other than his own. Yet where Sam felt that all these things made he and Harold closer, forging a bond that could not be broken, Hally instead turns on Sam stressing that he no longer refer to him as Hally but as Master Harold, signifying the social position and difference between the two. He does the one thing that Sam would have never expected him to do; he takes the position of the superior being and reduces Sam to a â€Å"nigger† thereby inflicting upon his former mentor an irreversible wound. Hally took his opportunity to put Sam in his place and let him know that no matter what Sam has been to him or done for him and his family over the years that he is not immune to the underlying hatred that erodes the human conscience in instances such as the time period in which this play has been set. Sam tries to make clear the implications of Harold’s actions and stresses the significance of what he has done to him, and their relationship, until the young lad comes to his senses and admits the effect that his love for his father has on him and his behaviors. Hally is fully dependent upon Sam for his understanding of this world because Hally can’t even understand himself. He lashes out at Sam because Sam is the closest person to him and sometimes it’s just easier to hurt the ones you love because you know better what will hurt them than a stranger, but I feel that another reason why he lashed out at Sam in such a way was because beneath it all he knew that Sam could always see his heart and his true intentions. Sam was able to discern and decipher the complex feelings that Hally had for his father and the emotions provoked by the idea of his father’s return. I understand the impressionable minds of youth but this young man is seventeen years old, it is time for him to stop relying on things like his relationship with Sam and to start making a way for himself. In a world full of adults you can’t just act out whenever you want to lashing out at those around you and always expecting people to be as forgiving as Sam was in this instance because it is my thought that the fact of the matter is-Hally was releasing some pinned up thoughts and emotions that he has been harboring, waiting for the day that he could release that portion of his father’s essence which he holds within him. There is no doubt that the relationship previously held between the two has forever been changed. Because he is seventeen years old the world says that it is time for this young lad to become a man, but he is not ready. He’s still relying upon others to tell him what he thinks and how he really feels. If he can’t handle the complexity of his thoughts and emotions for his father how could he ever hope to handle a life out in the world on his own. Harold knows that racism and hatred are wrong, both a lose thread eroding the fabric of life, but that makes no difference to him, when put in a position of discomfort he lashed out at Sam and Willie in the same manner that one would expect of a small child. In his article Boehmer makes it clear how often Fugard uses his main character to bring about the realization of conditions of separateness by shining a light on the trappings of historical pains, that his inevitable alienation has given representation to ordinary lives and not necessarily unique and therefore ‘dramatic’ situations† (Boehmer pp. 165). That is the point which commands emphasis in our analysis because there is nothing particularly special or significant about the setting of this play other than the backdrop of the apartheid era. Without knowledge of this story having taken place during the apartheid era these events could have taken place in any part of the world at any time throughout history. ‘Master Harold’ was no special case; he was a seventeen year old boy like any other seventeen year old boy enthralled in the decision to either follow in his fathers footsteps or to tread his own path. Cummings piece says that Fugards’ work â€Å"dramatizes the racial situation in South Africa† (Cummings pg. 2), this is true insofar as Fugard has taken the apartheid struggle and turned it into a dramatic work, as have many other artists, but not in such a way as for the thoughts or ideas of the characters within the play to have been exaggerated because just like I said, Hally was no special case. There was no need of exaggeration because we see young men like Hally everyday, unsure of themselves or their place in this world, worried that if they make a decision for their life that it may be the wrong one so they choose to sit idly in their comfort zone too afraid to venture into any unfamiliar territory. For Hally it would have been widely unfamiliar for him to stand up to his father and say, ‘thank you father, for giving me life, but my thoughts of this world should be formed of my own volition, not handed down from generation to generation’ and it is until just such young men can do that very thing that the older ideals of racism and hatred will begin to falter. Cummings is right about one thing though, the simplicity of the setting does largely contradict the complexity of the characters (Cummings pg. 2) but I think that it must be understood that if the setting and characters would otherwise be in constant competition with each other and no one would be able to follow the play. The characters are what carry the work. If Hally had no minutiae to set his character apart and was just another seventeen year old lead, there would be nothing pivotal to hold this play together. All the little details are what make these characters so profound and the work of such high quality; it would be a detriment to the production if anyone was to ever tamper with the formula. References Fugard, Athol. â€Å"Master Harold †¦ and the Boys†. New York: Penguin Plays (1982). Boehmer, Elleke. â€Å"Review: Speaking from the Periphery†. Third World Quarterly, Vol. 11, No. 1 (Jan. , 1989), pp. 161-166. Cummings, Mark. â€Å"Reclaiming the Canon: A World Without Collisions: â€Å" â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys† in the Classroom†. The English Journal, Vol. 78, No. 6 (Oct. , 1989), pp. 71-73. Jordan, John O. â€Å"Life in the Theatre: Autobiography, Politics, and Romance in â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys†. Twentieth Century Literature, Vol. 39, No. 4, Athol Fugard Issue (Winter, 1993), pp. 461-472. Solomon, Alisa. â€Å"Review: [untitled]-Reviewed work(s): †¦Master Harold†¦and the Boys by Athol Fugard†. Performing Arts Journal, Vol. 7, No. 1 (1983), pp. 78-83.

The UK Tourism Industry: Benefits And Challenges

The UK Tourism Industry: Benefits And Challenges This report provides a product and market development strategy for the UK tourism industry. It focuses on the benefits and challenges of the UK tourism industry. The background history of UK and the overview of the scope are revealed in this study. It also outlines the vision, mission and its strategic objectives. The report highlights a summary of the key findings of strategic marketing audit of the UK tourism sector. The findings of the report are used to develop a strategy for increasing the economic benefits of tourism to UK. The strategy for overcoming the challenges in order to increase the number of individuals visiting UK for tourism is disclosed in this report. The report concludes by making strategic recommendations for areas of growth in tourism activities in UK, development of products and resources needed to ensure viability. More so, significant barriers to implementing those recommendations are identified throughout the report to address the concerns of stakeholders of the industry. Summary of Key Issues and findings The summary of key issues and findings that Britain needs to address in order to improve upon her global competitiveness includes; The importance of local market and business markets Growing Competition New Trends in Demands Competition from emerging destinations Taxation of accommodation and food Entry Visa and Increase in Price Climate Change Build on Britains image and increase distribution through the trade Britains major source of market and Britains core market However, only five points would be discussed in the body of the report and the rest will be sent to appendix 1. Definitions, methodology and framework Definitions This section seeks to explain strategic positioning and tourism. What is strategic positioning? According to Michael E. Porter, (1996) strategy is the ability to make an informed decision on how, when and where to target a customer group, facilitate resources and set objectives (limits) makes the difference between managers who thinks from a strategic perspective in light of what might emerge in future. Lovelock (1991), describes positioning as the process of establishing and maintaining a distinctive place in the market for an organisation and/or its individual product offerings. Putting them together, Strategic Positioning is the positioning of an organization (unit) in the future, while taking into account the changing environment, plus the systematic realization of that positioning (source:http://www.zenska-mreza.hr/prirucnik). What is Tourism? According to, Guyer Feuler (1905), Tourism is a collection of activities, services and industries which deliver a travel experience comprising transportation, accommodation, eating and drinking establishments, retail shops, entertainment businesses and other hospitality services provided for individuals or groups traveling away from home. Tourism can be categorized into Domestic, Outbound and Inbound. Domestic tourism involves people taking holidays, short breaks and day trips within UK. The outbound tourism has to do with the peoples movement from UK to other provinces, territories or countries to explore. The inbound tourism involves individual traveling from other places such as Ghana, Togo, USA etc. to UK Methodology This report seeks to focus attention on the benefits and challenges of tourism industry in UK. The methods used in completing this report include; Literature review (Journals, Books, Articles and the internet) Data analysis at UK, both national and sub-national level Stakeholder engagement Conceptual framework The study adopted marketing framework to explain the functions that links the business with customer needs and wants in order to get the right product to the right place at the right time. Overview of the marketing process (Adapted from tutor2u, Riley (2012) Mission, Vision and Strategic Objectives The Mission To increase tourisms contribution to the growth and development of UK economy. The Vision UK is globally recognised as one of the worlds leading regional destinations for conference, business, sporting and other recreational activities. The country is noted for her high quality facilities, cultural and entertainment. In view of this, the report seeks to; Improve the UK share of tourism worldwide and employment and quality of life. Increase UK share in global visitor market. Strategic Objectives Maximize tourism visitation, spend and length of stay Attract investment in tourism related products Increase industry participation in marketing activities through industry engagement Improve tourism related community assets/products. improve the engagement of visitor with products Improve market access and connectivity Developing and marketing competitive tourist destination in UK Build on Britains image and increase distribution through the trade Improve the range of product on offer and make it easier to get to Britain Introduction This chapter provides the background history of UK and the overview of the industry. Background History Current state of UK The United Kingdom is a country that consists of England, Scotland, Wales, and Northern Ireland. It is a wonderful country with diverse culture and tradition. It is highly belief that, the nature of the people in the country, its landscapes, culture, character, history and traditions; its achievements, impact, successes, and standing; and its future, its vision, its potential makes the country Great. The aforementioned characteristics of the country has reckoned its own people, and people from across the world to see Britain, to know Britain and to understand Britain (Source: Former Prime Minister, Tony Blair). The country is a Member of plethora organisations which include the European Union, North Atlantic Treaty Organisation (NATO), Commonwealth of Nations, World Trade Organisation (WTO), and Organisation of Economic Corporation and Development. UK has the permanent seat on the United Nations Security Council. Through tourism contributions, United Kingdom is the world sixth largest economy and Worlds first industrialized country with a population of over 62.4 million (Ref. UN, 2011). The Overview of Tourism Industry in UK Tourism industry in UK has immensely contributed to the economic development in the country. The industry occupies a unique position as the UKs 5th largest industry, 3rd largest export earner behind chemicals and financial services and worth  £115 billion a year. Besides, it employs over 2.6 million people and supports over 200,000 Small Medium Enterprises (SMEs) (source: VisitBritain.com, 2012). Overseas visitors spend around  £18 billion a year in this country and they contribute more than  £3billion in tax and duty to the Exchequer (VisitBritain Consultation Document, 2012). Research has revealed that, tourism in UK is extremely growing faster than any other economic sectors. It is outpacing mining, agriculture, and fishing as a leading industry for the country. One could see the value of tourism in UK is extremely high. Although, the industry has been helpful to the countrys economy, there has been stagnation of growth recently, due to few key issues and challenges. This has made the industry to decline to the seventh position in the international tourism destination. This result is based on the visitors attendance and expenditure (Ref. UNWTO, 2011). It means that, France, USA, China, Spain, Germany and Italy are all ahead of UK in the tourism hierarchy (Ref. UNWTO, 2011). The question here isà ¢Ã¢â€š ¬Ã‚ ¦. `what might be problems or challenges resulting to poor attendance of tourists in UK. It is argue that whiles UK tourism performs well, international tourism is fiercely competitive business and their competitors are upping their game (VisitBritain.com). The industry is facing problem on how to create a competitive, world-class tourism industry in Britain which can match both the quality and the best of British business as well as the scale of tourism in Britain in particular. Situational Analysis: The UK Tourism Industry and its Competitiveness The Value of Tourism to the UK Economy The contribution of UK tourism industry to the national economy demonstrates the magnitude and complexity of the industry. According to VisitBritains CEO, Sandie Dawe (2012), tourism has tremendously contributed to the development of UK economy. To her, the industry can grow by more than 60% which would be amounted to about  £188bn by 2020. Besides, the number of jobs directly and indirectly linked to tourism could rise by 264,000 to 2.89 million by 2020, (source: VisitBritain). Value of Tourism (Adapted from VisitBritain.com) Deducing from this, one could see that, tourism is a major contributor to the balance of payments. On the contrary, it is one of the few activities which would enable UK to achieve competitive advantages through the redistribution of labour within Europe (Economist, 1993:5-6). It is also a vital motivator of the UK economy reducing the deficit of the balance of payments, boosting employment, generating income, and contributing to regional development (Zacharatos, 1989:274; Truett Truett, 1987:178). In fact, tourism per se is one major generator of wealth in UK economy. The contribution of the tourism industry in the UK economy has been very encouraging. As of 2010, the contribution of tourism has a total revenue of  £110 Billion and 2011- £120 Billion per annum (UK Tourism Statistics, 2012). Visitors ( £m) Spent ( £Bn) Leisure 11.5 6.6 Business 6.8 4 .0 Students 0.5 1.4 Other 2.4 1.2 In 2011 (Ref: International Passenger Survey, 2011) * 1% increase in the cost, meaning, tourism earning drop down by 1.3% (Sensitive Tourist, 2001) 3.2. UKs Position in the International Market However, the industrys position in the international market chart has been falling for the past 3 years now. This is because the competition in the global market place has become very tough as a result emerging destinations and other outstanding destinations such as France, Italy, Malaysia, Turkey, U.S.A etc. Although the industry was able to beat the cut-out point set for year 2012, yet the countrys position in the global market is still declining. In 2011, as illustrated in Tab.1 below, UK came in the 7th position in the world classification of tourist destinations. The growth in global travel over the last two decades means that UK is competing against more destinations, for a larger number of potential visitors (VisistBritain.com). Strategic Key Issues Findings Facing The Industry The following key themes are outlined from the strategic audit based on research and findings in appendix 2 and 3. The importance of local market and business markets The local and business markets are seen as the UKs core markets. Research conveyed by VisitBritain has revealed that challenging facing UK international tourism does not only come from economic trends and competitive activity, but source market also poses unique complications. The local market consists of Western Europe and its surrounding nations such as France and Italy. France, Spain, Germany and USA generate 1/3 of all money spent by visitors in the UK economy (Visitbritain). However, since 2006, UK has lost these market shares and visits. This indicates that, Britain needs to defend volume, value and market share of these areas. New Trends in Demands The International tourism is moving to a level where consumers are demanding in new and varying activities which would engage them always. Consumers are demanding for new areas such as eco-tourism, health-tourism, sports-tourism, and activity-tourism and education tourism. This means tourists are no more interested in the culture or geographical location of the country. Therefore, in order to attract the attention of tourists, the industry should turn their attention on activity tourism, education tourism Growing Competition and Competition from emerging destinations Competition from existing and emerging destinations is another challenge. The emerging destinations like China, Malaysia, and Dubai are the countries that are growing at a fast rate in the tourism industry. Competitors are moving at fast rate, investing in marketing campaigns and addressing policy issues. For example, US government recently has published tourism strategy and national travel to deal with the visa process, border controls and issues of image. However, the major challenge here is how to create a competitive, world-class tourism industry in Britain which would match both the quality and the best of British business and innovative policies to create value and enhance of competitiveness. Emerging Markets The competition in the global market place has become very tough as a result of emerging destinations and other outstanding destinations such as France, Italy, Malaysia, Turkey, U.S.A etc. The strategic audit has outlined China, Turkey, Malaysia, Dubai and Egypt as the key target areas for tourism growth. Although the industry was able to beat the cut-out point set for year 2012, yet the countrys position in the global market is still declining. This has resulted because the global marketplace is getting tougher and countries like France, US, China, Germany and Dubai have recognized the potentials of tourism. This has awakened them to deliver growth and jobs in a tough economic climate. Taxation of accommodation and food Research has revealed that UK hotels and restaurants overtaxed in detriment to revenues for the wider economy. Thus, most UK hotels and restaurants charges full VAT rate on tourist accommodation, meal and attraction. There are several shops and restaurants in UK that charges tax on everything tourists buy. A notable example is McDonald- any food bought from McDonald has been tag with tax. This has demoralised most of the tourist to visit UK. Entry Visa The difficulty in accessing entry visa to UK is another factor inhabiting Britains competitiveness as a destination for international tourism. It is an established fact that, for one to get tourist visa to UK is very difficult. Apart from difficult visa process, it is also expensive as compared to other tourist destinations. For instance, to get a tourist visa to UK, one has to pay an Amount of  £78 whiles Schengen visa is  £53. So comparatively, people would prefer going to Germany, France and other destinations in lieu of UK. This has resulted poor performance since visitors from china, India and other African countries are now visiting Germany and France. Climate Change The weather condition in UK is seen as a drawback and hindrance to tourism in United Kingdom. As the weather in UK is unpredictable, tourist most often complain of been disturbed by rain and unfavourable weather conditions. This has negatively affected the industry since most people are discouraged and lost interest in embarking on tourism to UK. Developing Strategic Options from the above Analysis The findings above outline a number of challenges facing the tourism industry in UK. This section will develop a strategy that would be used to increase economic benefits for the countrys tourism industry. It would also outline a strategic approach to destination marketing (refer to appendix 2) in order to increase the number of individual visitors. It will develop a brand for UK tourism to get a sustainable presence in the global tourism market place. Pursuing local and business markets The industry should increase domestic visitation and focus on the local which is UKs core market. The UK industry should not ignore its local market and business markets whiles the emerging destinations such as China, India represent long term opportunity for growth. The industry should use advertisement, motivation and rewards to encourage the indigenes of this country to embark on domestic tourism. This will smell good for those outsiders to develop interest in visiting UK. Strategic development of clusters Clusters occur as a result of both vertical relationships with suppliers and customers as well as horizontal relationships based upon shared technologies and common customers (Barker, 2007). Thus, in order to increase economic benefit of international tourism in UK, the industry should aim at forming a cluster that will bring group of industries on board. The presence of the cluster will accelerate and magnifies the process of factor creation in the industry. Once the cluster is formed, it allows companies from the interconnected industries to invest in infrastructures, technologies, information and human resources to improve economic benefits of the tourism industry. Japan, for example provides a compelling impact of clusters on a countrys competitive advantage. In Japan, Keiretsu has formed a cluster of companies around the major banks with shareholding connections (Barker, 2007). This has encouraged cooperation and interaction. In simple put, the scale of the cluster will encourage greater investment, specialization, exchange information and ideas about market needs. Porter on cluster has cited several examples and it will be interesting to observe that clusters are active and strong in Japan, Italy, Sweden, and Germany. However, it is very weak in UK Strategic destination alliance Research has disclosed that, France, Spain, Germany and USA generate 1/3 of all money spent by visitors in the UK (VisitBritain). However, since 2006, UK has lost these market shares and visits. This means that, UK needs to defend volume, value and market share of these areas. In order to gain market share, the industry should establish a strategic partnership with the emerging competitors. The industry can link up with such destinations to form a league of nations with must visit and must see places. The tourism industry can develop stronger relationships with other private companies in the name of tourism partnership program. This will help to develop and promote cultural tourism and opportunities. Corporate social responsibility strategy Scholars like Friedman (1962), and Grossman (2005) maintain that, the traditional view of a company is that, the company has a responsibility to make as much profit as it can for its shareholders. Alternatively, the stakeholder approach suggested by Edward Freeman in 1984 directs organisations to manage the interest of and acknowledge a duty of care to a range of stakeholders. Based on the traditional view of the industry or a limited stakeholder view of the industry, UK tourism board should focus on using corporate social responsibility to increase positive stakeholder benefits whiles eradicating the negative effects of its action. It has been reported that non-governmental organisations have been donating millions to help in various environmental projects. These projects are centered on environmental protection, climate change, and the promotion of renewable energies. Also, VisitBritain should introduce structures that will engage and communicate with UK tourism industry and stakeholders. This will help to provide a coordinated approach to drive forward the implementation of the Strategic Framework for UK Tourism. The structure will give the industry the chance to share innovative and intelligence delivery as well as addressing key issues and challenges affecting the tourism industry. Notwithstanding that, it will acts as a key mechanism for VisitBritain to communicate with the industry and connect effectively with the emerging destinatioons. Strategic Recommendations To overcome the challenges and maximize the benefits of the industry, the industry in collaboration with UK Government should: Tax elimination There should be tax free tourists and ensure that there is no imposition of tax on any food and accommodation. The government should solicit for funds from private enterprises to support the tourism industry. This will help to eradicate if not reduce tax rate to its minimum. Reduction of tourist visa fee to compete with Schengen visa Thus the amount of money taken from tourists as they apply for tourist visa should be reduced to compete with the other competitive countries. Also the UK government should publish a national travel and tourism strategy which will aim at reducing the tourist visa fee and process, border control and issues of image. This will maximize tourism visitation, spend and length of stay. Expansion of local and international sales teams Use the corporate governance strategy to keep the industry accountable. This will help to avoid any sorts of bribery and corruption in the tourism industry. Have a tourism industry which provides affordable quality, which is open to all and which makes the best use of Britains resources. Summary To sum up everything, Marshal (2012) opine that the challenges facing the tourism industry are complex and numerous. However, the two key among all the challenges are; Tax on accommodation and food and how to create a competitive, world-class tourism industry in Britain. Frankly speaking, addressing these challenges will require a high level of coordination and cooperation to marshal resources more effectively. Fiscal pressures and competing priorities among all tourism partners and tourism stakeholders will require new and innovative partnership arrangements to respond to growing competition and global opportunities (Marshal, 2012). Conclusion This report has provided a product and market development strategy for the UK tourism industry. The background history of UK and the overview of the scope are revealed in this study. It also outlined the vision, mission and strategic objectives of the study. Situational analysis of the industry based on the local market, value of tourism and UKs position in the international market has been scholarly presented. The report revealed a summary of the key findings of strategic marketing audit of the UK tourism sector. The findings of the report are used to develop a strategy for increasing the economic benefits of tourism to UK. The strategy for overcoming the challenges in order to increase the number of individuals visiting UK for tourism is disclosed in this report. The report concludes by making strategic recommendations for areas of growth in tourism activities in UK, development of products and resources needed to ensure viability. More so, significant barriers to implementing those recommendations are identified throughout the report to address the concerns of stakeholders of the industry. To amass everything, it is the objective of the Ministry of Tourism and the Government of UK to create the environment where the industry would do not only teach people to smile but give them a reason to smile. The Government should note the above recommendations a point and legislate new tourism policy ( Hon. Harold Lovel, 2012). Annotated Bibliography Vision, mission, aims and objectives In order for an organization to have clear strategic directions, it must first formulate clear vision, mission, aims and objectives. The following books were helpful in discussing the purpose of the vision, mission, aims and objectives; Dale, C. (2012), Strategic Management for Tourism Senior Lecturer in Tourism University of Wolverhampton Evans, N. C. D. and Stonehouse, G (2003) Strategic Management for Travel and Tourism. Oxford Butterworth-Heinemann, 15-20 Understanding Strategic Position and Tourism Strategy and Tourism have myriad of definitions from a different perspective. It is therefore important to open this report with a brief explanation on strategic positioning and tourism. This will help to facilitate better understanding of strategy formulation and implementation. The following books, journals and articles were helpful in capturing the main conceptualization of strategy and tourism. Capon, C. (2008), Understanding Strategic Management, Prentice Hall: Hemel Hempstead. Lovelock, C. H. (1984). Services Marketing. Englewood Cliffs, NJ: Prentice-Hall. Lovelock, C. H. (1991). Services Marketing. 2nd ed., Prentice- Hall Johnson, G. et al. (2008), Exploring Corporate Strategy, Prentice Hall: Hemel Hempstead. Porter, M.E., (1980), Competitive Strategy: Techniques for analysing industries and competitors New York: The Free Press Tribe, J, (2010), Strategy for Tourism, Goodfellow Publishers, Oxford Overview of Tourism Industry in UK In order to get broad and comprehensive review of tourism in UK, there was the need to research into several books, journals and articles which helpful to this report. As a matter of fact, the following books and journals were able to give accurate information that the researcher was looking for. Butler, R.W. (2011): Contemporary Tourism Reviews: Tourism Life Cycle Strathclyde Business School, Universiity of Strathclyde Goodfellow Publishers Ltd., Woodeaton, Oxford, OX3 9TJ Website- wwww.goodfellowpublishers.com Shaw, S. (2012): International Hospitality Management Program http://www.sprottshaw.com/programs/tourism-hospitality/international-hospitality-management/ Accessed on December 12, 2012 The Economic Importance of Tourism: UK Tourism Satellite .., http://www.ons.gov.uk/ons/rel/tourism/tourism-satellite-account/2009the-economic-importance-of-tourism/rep-2009tsa.html (accessed December 12, 2012). Tribe, J. (2005), The Economics of Recreation, Leisure and Tourism, Butterworth Heinemann, Oxford. UNWTO, EUROSTAT, OECD (2008), Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF), Madrid, Luxembourg, Paris. UNWTO, EUROSTAT, OECD (2008), International Recommendations for Tourism Statistics 2008(IRTS 2008), New York, Madrid. United Nations, Statistical Office of the European Communities, Organisation for Economic Co-operation and Development and World Tourism Organization (2008). VisitBritain Consultation Document (2012) Delivering A Golden Legacy: A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020. Website- www.visitbritain.org Key Issues and Challenges This part of the report is very sensitive to the study; therefore there was the need to get books which would give accurate information about the benefits and challenges confronting the tourism industry in UK. The research made reference from the following books and websites; BIS Economic Paper (2012): Industrial Strategy: UK Analysis Department for Business Innovative Skills, No. 18 http://www.bis.gov.uk Business Management and Strategies, http://teeanthony.blogspot.com/ (accessed December 12, 2012). Marshall, C. (2012), Challenges facing the Tourism Industry in Antiqua Barbuda: Ministry of Tourism and Civil Aviation. Office of National Statistics (2012): The Economic Importance of Tourism: UK Tourism Satellite Account 2009 VisitBritain Consultation Document (2012) Delivering A Golden Legacy: A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020. Website- www.visitbritain.org TOMORROWS TOURISM Home Ask, common questions asked of (n.d.). Retrieved from http://www.eastriding.gov.uk/corp-tourism/docs/TomorrowsTourism.pdf Strategic Options This section of the report focuses on the Marketing strategy and action plan. There was the need to get frameworks and models to support the work. Therefore made reference from the following books below, because these books give accurate explanations to the various strategic options and marketing models; Buhalis, D., 1999a, Limits of tourism development in peripheral destinations: problems and challenges, Tourism Management, Vol.20(2), pp.183-185. Cooper, C. et al., (1998), Tourism: Principles and Practices, 2nd ed, Addison Wesley Longman, England. Digital Startup and Campaign Marketing station in Hyderabad .., http://browsemasters.com/ (accessed December 12, 2012). French Luxury Vacations, http://frenchluxuryvacations.com/ (accessed December 12, 2012). William, J. (2002): H. Igor Ansoff, 83; education drew worldwide acclaim- San Diego Union-Tribune. Retrieved (8/12/2012 http://www.mindtools.com/subscribe.htm. Beatty, C. et al., (June, 2010): The Seaside Tourism Industry in England and Wales: Employment, Economic Output, Location and Trend. Centre for Regional Economic and Social Research Sheffield Hallam University Positioning the Destination Product Bournemouth University ..http://eprints.bournemouth.ac.uk/15749/1/Positioning_the_Destination_Product_-_C an_Regional_Tourist_Boards_Learn_from_Private_Sector_Practice_(for_upload to_BURO).pdf (accessed December 12, 2012). Porter M.E. (1996), What is Strategy?| Reflections, http://jensgulich.wordpress.com/2010/10/22/ / (accessed December 12, 2012). Pima Community College : As with other impacts: Directories, http://ecc.pima.edu/~tourism/Negative%20Impact%20of%20Tourism.htm (accessed December 12, 2012) Tugberks Blog TugberkUgurlu.Com, http://www.tugberkugurlu.com/?page=24 (accessed December 12, 2012 What is the difference between the United Kingdom, Great ..? http://geography.about.com/library/faq/blqzuk.htm (accessed December 12, 2012). Appendices appendix 1 (KEY ISSUES FINDINGS) Increase in Price A research conducted by San Francisco State University indicated that, the prices for local goods and services have increased by 8% as a result of tourism development. What it means is that, tourism development has tremendously increased in both building costs and land values. This is because the rich are now using the lands to build and engage in real estate for tourism purpose. This has resulted in difficulty for the indigenous people to meet the basic needs to purchase lands for their own use. Economic Dependence According to Marshall (2012), over-reliance on tourism, especially mass tourism carries significant risks to tourism dependent economies. He argues that economic recession and the impacts of natural calamities such as tropical storms and hurricanes as well as changing tourism patterns can have a devastating effect on the local tourism sector. Reduction of UK Government fund for tourism industry In addition, the reduction of UK Government funding on tourism industry is a factor. Thus, the subsidy given by the UK government as a supporting aid to the tourism industry has dropped by  £48.0m to  £35.9m, which is 25% decrease in 2011. This has Profile Of A Web Designer | Personal Development Profile Of A Web Designer | Personal Development The job of a Web designer is thrilling as well as adventurous because every day there is new task to do. However, every web designer works individually on individual projects, but there is team of designers who work together and bound to collaborate with each other. The team is composed of multiple designers experienced in particular area of designing. However, working with team is considered as tiring and self-pressing but our team is with the potential to work together while enjoying and satisfying the organizational needs. The thing that makes the work enjoyable working with the team is that team leader and other team members are with the clear objectives and agreed goals. Every team member is surely defined his responsibility for which he is responsible to not only team leader but also team members. This is possible due to friendly and open environment which provides the member with the confrontation. However, at some place the role of our leader is authoritative and dominant but the sound procedure of undertaking of work and other duties remain in cooperation. Even though conflicts rise yet they are solved with support and trust provided to team members by team leader. Personal Role and Responsibilities My role in team environment is as team member and team coordinator. Being team coordinator I have to perform double responsibility first is related to web designing and second is as team coordinator. As a team coordinator, I am responsible for motivating team, managing team and report the team performance to team leader. Thus, I am also committed to participate in the team meetings, preheating team results reports on regularly basis and maintain confidentiality which is required for team members for showing trust. Information dissemination is also one of the important responsibilities of mine. Along with all above mentioned task giving and taking suggestion for improvement is a significant job. Personal Reporting Relationship Reporting is mean of communication for the progress and procedure of task assigned to team members. Team maintains reporting strategy as important part of daily working routine. The reporting relationship of the team member is inward which results in collaborative motivation and group norms. Every member of team, responsible for task assigned to them, report for their working function on the task in written to team leader and team leader further report to other higher management. Being team member I am also obliged to report to the team leader and other collaborative member of the team about the work progress. Since, I also possess responsibility of team coordinator so I must report to management for the performance of the team members. Thus, the reporting relationship I endure is both inward and outward. Operational Links with Other Individuals and Departments Our Web designing team performs under the leading Designing department which also operates the Website Development Department and teams of website development. Thus, the major link our web designing team has with website development and with Web Developers who work on the further work of Website to finalize it after Web Designing. Other departments with which the team has linked with is Quality Control department. The Quality Control department maintains the quality of Website designed by the designing teams and assures that designs are to match the requirements of the clients. Links with Other Businesses and External Agencies The team is managed by the outsourced Human Resource Department which is an external agency. Entire company is managed through the HRD and for training and other management issue related to Human Resource, team leader has to contact with the outsourced Human Resource agents. Moreover, team is to travel to the off-site of the external agency for attending training sessions arranged by the company for the employees. As far as link of the team with other business is concerned, IT experts are the main concerns for that. The main clients of the company are IT related businesses that need to have their website designed for online businesses; formal meetings are held between team members and IT businesses people so that they can explain to understand the requirements of their businesses and other specific requirements to be fulfilled. Task 2 2. Personal Development Journal A Brief Version of Personal Profile I am a confident Website Designer with 1 and half years experience in the professional website designating. I have expertise in XHTML / HTML coding and JavaScript while at intermediate level of AJAX. Moreover, I can also work with server side scripting language such as PHP, JSP, ASP or ASP.NET. Other than this, I possess expertise in PHP framework and database skills such as MySQL. At present job, I am responsible for designing Website using XHTML / HTML coding and JavaScript and PHP framework. I have proven my ability in XHTML / HTML coding and JavaScript and database skills as I can also work on the MySQL. Moreover, I have also proven my ability in server side scripting language like PHP and ASP.NET. My Excellent skills are in HTML coding, CSS, Design Sense, Java Script and Ajax, Flash, SEO and Project Management. I am looking for a position in a professional and multinational company where there is number of opportunity to have professional growth. I am looking for position in Web Designing and seeking an opportunity in media web designing with literal opportunity to work on challenging and unique concepts. I am seeking to continue my career as Web Designer with vast experience working on the different server scripts and also wish to continue my learning in the same field. My objective is to develop a career not just a source of income but also make working experience pleasant for lifetime by delivering professional and outstanding work. Progress on the Study Programme Considering the above professional goals and objectives, there is need to identify the skills required and to use them correctly. When I first started my career as Web Designer I had not realized that to be successful in professional life along with making a career do not only require the professional skills in the field but also need other skills such as working in team or group environment, using effective communication with colleagues and managements and work and time management as the most important key skill required to make path for career. Throughout, the professional period I had I understood the significance of these skills however it was difficult to perform all of them without any guidance. I planned to improve my little expertise in those particular areas and started with enhancing the effective communication skills. However, enhancing the skills require the personal assessment and evaluation, I came up with the target to manage conflicts in working environment by communicating with the team members and team leader. Moreover, time management has been the significant component to achieve the career goals as my career depends on the project management. I learned that time management through planning my tasks with the given time, with prioritizing and arranging my dos and donts. The prioritization of task helped to understand the way tasks are prioritized using tags like Important, Urgent or Neither Urgent nor Important. Team Leader / Manager / Operational Workplace Performance After assessing and evaluating the requirements and undertaking the performance my performance improved at workplace in every role. As a team coordinator I learned to manage the time for performing extra responsibility as before I was unable to manage my two working responsibilities. Now I plan my tasks and duties before I initiate any work and prioritize them accordingly. Initially I found it difficult due to inability to realize the importance of right tasks and estimating the time required to finish particular tasks. After some time, I identified the mistakes I was making in prioritizing and then did the practice for not to repeat them. General Workplace Development General workplace development had been the achievement of the project management by managing my time appropriately. By planning my time and tasks together I was able to perform well even in short period of time. Initially, I found it difficult practice to carry out the planning while maintaining the quality and quantity both as I found it challenging to find a way to cope up with the appropriate time and project management. With the constant practice of 3 weeks, I learned to manage the difficulty with the time management but still I have found that more practice is required to meet the career objectives. Progress on Achieving Goals As described above the professional objectives and goals, I needed to know the work management and it is not possible unless I learn time management. I analyzed my progress on the time management along with assessing my professional skills. At first, it was not easy to analyze my personality but then I started with personal and professional weaknesses and strengths. The understanding with personal as well as professional strengths and weaknesses assisted me to comprehend the way I could plan my task with the given time for finishing the work.